Subscribe to the Rethink Growth Newsletter. New editions drop Mondays 5pm PST
About Newsletter Courses and Coaching Services Contact Me Login

Setting up a performance marketing campaign: A beginner's guide

Uncategorized May 20, 2024

Starting your first performance marketing campaign can seem like solving a complex puzzle.

No worries, though!

I’m here to turn that confusion into clarity with some straightforward steps to get you started.

Understanding Performance Marketing

At its core, performance marketing is all about measurable results. Whether it's clicks, leads, or sales, you only pay when specific actions are achieved.

1. Define Your Goals

Start by pinpointing what you want to achieve. 

Are you looking to boost website traffic, increase sales, or gather more leads? 

Setting clear goals helps you measure success and gives direction to your campaign.

2. Choose the Right Channels

Not all channels are created equal, especially when it comes to where your target audience is active. 

Make sure you do the research into your target audience and pick the right channels. 

You DO NOT have to be on all channels at one time. Pick the ones that are right for your brand and go from there.

3. Set a Budget

Decide how much you're willing to spend. 

A good rule of thumb for beginners is to start small, test, and then scale. 

Remember, the beauty of performance marketing is that you can adjust your spending based on the results you're seeing. 

Here’s an article I wrote explaining how to set your marketing budget if you are a beginner → https://bit.ly/44Isep1

4. Craft Compelling Ads

Your ads need to grab attention and inspire action. 

Use clear, engaging images and direct language that speaks to the benefits your product or service offers. 

Add a strong CTA telling your audience exactly what you want them to do next.

5. Track and Optimize

This part is crucial. 

Use the free tools in ads manager or Google Analytics to track your campaign’s performance. 

You can also consider investing into tools like Triple Whale or Northbeam to get deeper insights. 

Ideally, you'll have to figure out what analytics tools work for your business. 

Look at what’s working and what’s not. 

Maybe your ads are getting clicks but not conversions?

 It might be time to tweak your landing page.

6. Rinse and Repeat

Performance marketing is all about continuous improvement. 

Learn from each campaign, and use those insights to refine your strategy. 

Over time, you’ll see what resonates best with your audience and be able to optimize your results further.


Setting up your first performance marketing campaign doesn’t have to be daunting.

With clear goals, the right channels, a sensible budget, compelling ads, and continuous optimization, you’re setting yourself up for success.

Dive in, experiment, and watch your business grow.

And remember, every marketer started exactly where you are right now!

Close

Rethink Growth Newsletter

Be a part of the community!

Receive weekly insights into the world of marketing, branding, and leadership to take your business to the next level. New editions drop every Monday 5pm pacific.